Ruth Conner, Head of Communications, plays a vital role in connecting clients, professional partners and the wider community through engaging content, thoughtful event planning and strategic marketing initiatives. With more than 25 years of B2B and B2C marketing experience, including 10 years at at Active Chartered Financial Planners, Ruth ensures our message reflects the firm’s values and helps clients stay informed at every stage of their financial planning journey.
Key Services
Ruth works closely with the directors to implement the firm’s marketing strategy. This includes planning and coordinating Active’s events programme, supporting the team with marketing literature, liaising with Active’s PR agency to maximise our media profile and most importantly, providing regular communication with clients and professional connections with newsletters, website & social media updates.
As brand manager, Ruth was instrumental in Active’s 2018 rebranding exercise, working closely with the MD and a local design agency to ensure successful implementation of the new brand.
Ruth is a member of the Chartered Institute of Marketing (CIM) and is currently studying to be a chartered marketer
Career Profile
Ruth joined Active Chartered Financial Planners as marketing manager in January 2016 bringing more than 17 years experience in B2B & B2C marketing.
Before joining the firm, Ruth spent 8 years at Country Valley Foods as marketing manager, gaining extensive experience in private sector marketing.
Prior to this, Ruth worked as marketing executive at Teesside and Newcastle Airports before moving to a Gateshead based graphic design agency as account manager.
Ruth has raised money and awareness for a number of local charities, including The Headlight Project, taking part in the ‘Walk in to the Light’ and ‘Walk 100 miles in October’ challenges. She also sat on the marketing committee for The High Tide Foundation – a charity that connects classrooms with careers.
Hobbies and interests
Outside of work, Ruth’s favourite thing to do is spend time at Runswick Bay with partner Nik and their 2 daughters – Bea and Esther (and Cavapoo, Willow).
Ruth’s other 2 passions are to travel (her favourite destination to date is California). And to exercise (taking long walks with her dog and lifting weights at home).
Qualifications
CIM Diploma in Digital Marketing
CIM Level 6 Diploma in Marketing
NVQ Level 3 in Management
