Active successfully retains Pension Transfer Gold Standard

We are thrilled to have successfully retained the Pension Transfer Gold Standard for another year.

The gold standard, delivered by the Personal Finance Society (PFS) is a voluntary code of professional standards based on principles of good practice in safeguarded and defined benefit pension transfer advice. It aims to raise consumer confidence in the industry and is designed to encourage firms to be open and transparent when supporting customers who are transferring their pensions.

The key principles behind the gold standard include helping clients to understand when advice is appropriate, ensuring the client understands and accepts all charges and helping clients to understand the cost of transferring benefits.

The PFS says that ‘by embedding all nine principles of the Gold Standard in your firm we are confident that clients will be better prepared for discussions about what to do with their safeguarded benefits and that this will lead to a stronger, more informed, trust-based relationship with you’

“We originally adopted the gold standard in 2019, so we are very proud to now have it renewed for yet another year” says Paul Gibson

“It is essential that our clients feel confident in our advice. The code that the PFS sets out is purely voluntary, however, we believe that it is important to show our customers that we have chosen to meet the highest standards possible and that we are an ethical and trustworthy firm.”

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